Bloomberg, Uncategorized

Bloomberg Article – How to Convince Your Members to Support Your Controversial Political Stand

Every year, associations take stands on controversial political issues that, at first glance, are seemingly unrelated to their core mission. Whether it is the AMA supporting gun restrictions, the American Society of Association Executives (ASAE) opposing religious freedom laws in Indiana, or the American Academy of Pediatrics supporting gay couples adopting children – to cite a few examples – the news is full of stories of associations representing their professions and members in areas that are quite unexpected. While opponents of the policies may label them as “opportunistic” or politically biased, in many cases they are the offshoot of thought-out and strategically planned policies.

Read more at the Bloomberg Government blog here.



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