We like to think this way because it’s a cool way to think. We want (and want our associations to be) innovative and disruptive. Keeping the status quo and keeping an aging brand doesn’t get you a prime speaking slot at industry conferences or covered by news outlets. Modern association leaders are being told to shake things up and be different for the sake of being a good leader, and find that idea/product/service that is a “game changer” in their field.
But what if this thinking is actually backwards? What if the key for association success is a business model not based on disruption, but on maintaining business priorities consistent with current trends? What if the key to success is to be – gasp – boring?
Read more here.